AU Summit launches internet domain name to spur e-commerce

The African Union (AU) launched its DotAfrica internet domain name at the 29th AU Summit and immediately flagged off a six-month-long campaign across all African countries to urge firms and individuals to utilize the domain to raise the profile of their businesses.

The AU Commissioner for Infrastructure and Energy, Abou Zeid Amani, said the project took several months to complete, but would henceforth provide African citizens with an international identity on the internet.

Users can now purchase the DotAfrica domain and use it for all their internet purposes.

The AU was assigned the DotAfrica domain after a protracted process. The process kicked off in 2012, with the application for the Generic Top Level Domain (Gtld) made by ZA Central Registry, a South African non-profit company which is responsible for the domain name .ZA.

The AUC Department of Energy and Infrastructure has launched a six-month-long road show to promote the new domain name across all the 55 African countries.

AU Commission officials also say the launch also has geopolitical implications to Africans using their own domain name to improve and promote digital commerce and electronic payment systems.