Kenyan Premier League and Spanish LaLiga have signed a three year capacity building partnership deal in Nairobi.
LaLiga president Javier Tebas Medrano, KPL chairman Ambrose Rachier and Spain’s Ambassador to Kenya, Javier Garcia de Viedma Bernaldo de Quiros witnessed the signing ceremony.
To set the ball rolling, LaLiga has posted a consultant/delegate, Oliver Dodd, to Nairobi as its man on the ground who will provide support to KPL.
The partnership, aimed at expanding the image and importance of the LaLiga globally, will benefit Kenyan clubs, players, coaches, medical personnel, club owners/club administrators and the community at large through training, friendly matches and reciprocal visits.
“The impact of LaLiga’s presence in Kenya will be felt across all levels through the enhancement of their popularity in Kenya,” Rachier remarked. “LaLiga’s operations in Kenya will see the Kenyan Premier League and clubs exposed and accustomed to the latest trends in modern professional football management.”
Kenya will also benefit from the latest trends in football, marketing, communication, match analysis tools and software, player health and safety, evolutionary coaching and player development techniques, among others.
Medrano said the capacity building partnering is also an experience sharing deal which will see LaLiga whose, TV rights revenue have doubled, increase KPL revenue from broadcast rights.
“We will increase KPL’s marketing revenue, upscale management of clubs, optimize club revenue. We will bring on board our experience to make the Kenyan Premier League and Kenyan players very visible in Europe,” he said.
LaLiga has produced the most Ballon d’Or winners, the most UEFA Champions League winners, the most UEFA Europa League winners.
In the partnership deal, LaLiga will plan annual capacity building tours for KPL executives and KPL Club administrators to visit LaLiga clubs so as to learn and experience first-hand how they operate.
In related news, the Sports Journalists Association of Kenya (SJAK) treasurer Evelyn Watta has been elected a Vice President of the International Sports Press Association (AIPS).
Watta, formerly of Ntv who once served as the AIPS acting secretary general, was elected during the 80th annual Congress of the international body for sports journalists.
The new Executive Committee will serve a four year term from 2017-2021.
AIPS President Gianni Merlo, a veteran of pink sheet Gazetta Dello Sport, one of the world’s oldest and most vibrant daily sports newspapers, was re-elected unopposed for his fourth consecutive term, while Esat Yilmaer from Turkey was re-elected for the position of first Vice President.
Jura Ozmec from Croatia was elected unopposed to take over the position of AIPS Treasurer from Austria’s Michael Kuhn.
Executive members are: Vice Presidents – Evelyn Watta (Kenya), Nikolai Dologopolov (Russia), Ioannis Daras (Greece), Hiji Al Mohammed (Qatar), AIPS Africa President Mitchel Obi (Nigeria), AIPS America President Gabriel Cazenave (Paraguay), AIPS Europe President Charles Camnezuli (Malta).
Members – Seyed Abdolhamid Ahmadi (Iran), Zsuzsa Csisztu (Hungary), Vicente Dattoli (Brazil), Emanuel Fantaneanu (Romania), Hee Don Jung (Korea), Ahmadi Kawari Isa (Malaysia), Josef Langer (Austria), Amjad Amzaz Malik (Pakistan), Morad Moutaouakkil (Morocco), Juan Antonio Prieto (Spain), Jean Paul Savart (France), Hiroshi Takeuchi (Japan), Joze Zidar (Slovenia).