Morocco launch 2026 World Cup bid campaign

Morocco has launched a campaign to host the 2026 FIFA World Cup, unveiling the official logo of its bid at a press conference organized by the bid committee.

According to the Chairperson of the bid committee, Hafid Elalamy, the “visual identity” of the Morocco 2026 bid reflects the kingdom’s national unity and plural identity.

Elalamy promised that Morocco will showcase a successful World Cup which will leave a lasting legacy in the minds of stakeholders if it wins the honour of staging the event.

Morocco submitted their application to host the 2026 World Cup to the world football governing body, FIFA, in August, positioning themselves as the sole challenger to the joint submission from Canada, Mexico and the United States.

This is Morocco’s fifth bid to host the World Cup, after their unsuccessful bids for the 1994, 1998, 2006 and 2010 editions.

“This candidacy is different from the previous ones,” Elalamy said. “Morocco has gone forward and fulfilled many commitments taken in the previous candidacy, including the building of new stadiums, hotels, infrastructure and transport network.”

He said that Morocco’s bid strength is in the progress made in infrastructure, geographical position, adequate time zone, population and continent passion for football.

Officials say that Morocco have contracted Vero Communications Ltd, a leading international communications and strategy agency, to promote their World Cup bid.

This PR agency worked on Qatar’s 2022 World Cup bid and Paris’ 2024 Olympics bid.